Communicating health risks in a post-truth world

Public officials faced with the tough task of communicating risk on contentious issues like vaccination or fluoridation — where the actual risk is low but public concern remains high — need to show that they care, demonstrate that they are taking action and strategically engage with the media.

From Science Daily…read article here:

https://www.sciencedaily.com/releases/2017/02/170214162832.htm

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