‘Post-truth’ media really is shifting the news agenda – and more subtly than it seems

“As stories of Russian “information warfare” in various Western countries continue to mount, governments, intelligence agencies and journalists are fretting over the influence of global media outlets funded by autocratic governments. But while these organisations are clearly meant to serve their sponsor governments’ agendas in various ways, is the West right to be so worried about them?

Information campaigning in various forms is as old as politics itself, and nor is it the sole province of political bogeymen. Research shows that democracies are better than autocracies at influencing foreign public opinion, and businesses, politicians and states all use the mass media strategically for their information campaigns.

Whether this is public relations, public diplomacy, or propaganda is a matter of perspective. But the names we give a particular information campaign not only reflect our inferences about its aims; they can in fact amplify its power and advance its goals.

A case in point is the Kremlin-funded international broadcaster RT, formerly Russia Today. The network has been sanctioned by media watchdogs for its “misleading” coverage, even as it gathered five Emmy nominations for its investigative reporting. It was even cited by Hillary Clinton in 2011 as an example of an “information war” she said the West was losing – unwittingly describing things to come in her own career.

The network’s PR strategy skilfully uses these criticisms to cater to the biases of an anti-establishment generation. Its motto encourages viewers to “Question More”, and its various advertising campaigns have successfully exhibited Western contempt and suspicion as a badge of honour.”

Read more at: theconversation.com 

Featured photo: Gil C via Shutterstock

Do you think we are engaged in an “information war” as Hillary Clinton describes?

 

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